Building a beautiful website is just the beginning. The real challenge? Understanding what actually converts visitors into customers. Today, we're thrilled to announce One-Click A/B Testing & Conversi...
Building a beautiful website is just the beginning. The real challenge? Understanding what actually converts visitors into customers. Today, we're thrilled to announce One-Click A/B Testing & Conversion Analytics—a powerful new feature that transforms Vigma from an AI-powered website builder into a complete conversion optimization platform.
For too long, A/B testing has been the domain of enterprise tools with complex setups, expensive subscriptions, and steep learning curves. We've changed that. Now, anyone building with Vigma can test different versions of their pages, track conversions, and make data-driven decisions—all without writing a single line of code or integrating third-party analytics platforms.
Every element on your website—from headline copy to button colors, image placement to form layouts—influences whether visitors take action. But guessing which combination works best is like throwing darts blindfolded. A/B testing removes the guesswork by showing you real data about what your actual visitors prefer.
The problem? Traditional A/B testing requires:
Most creators building websites with no-code platforms simply skip optimization altogether because the barrier to entry is too high. That changes today.
We've built A/B testing directly into Vigma's core workflow, making it as simple as creating a duplicate of your page. Here's how it works:
From any page in your Vigma project, click the new "Create Variant" button. Vigma instantly duplicates your page, allowing you to modify any element—headlines, images, layouts, calls-to-action, or entire sections. You can create unlimited variants to test different approaches simultaneously.
The AI assistance you already love in Vigma now extends to variant creation. Ask the AI to "create a variant with a more urgent headline" or "test a version with the testimonials above the fold," and watch as it generates intelligent alternatives based on conversion best practices.
What counts as success? Vigma's conversion tracking lets you define multiple goals:
Simply select the element or page you want to track, and Vigma automatically instruments the tracking code. No Google Tag Manager configurations, no custom JavaScript, no headaches.
Decide how to split traffic between variants. The default 50/50 split works for most tests, but you can adjust the distribution based on your needs:
Vigma's smart traffic allocation ensures statistically valid results by accounting for returning visitors, device types, and traffic sources.
Once your test is live, Vigma's analytics dashboard shows you exactly what's happening:
The dashboard uses plain language to explain your results: "Variant B is converting 23% better than the original with 95% confidence. You can confidently choose this version."
Your headline is the first thing visitors see—and often the last if it doesn't resonate. Test variations that emphasize different benefits:
One Vigma user testing headline variations for their consulting landing page discovered that emphasizing speed ("Launch in 10 Minutes") increased conversions by 34% compared to emphasizing quality ("Beautiful Websites"). The insight? Their target audience valued quick results over aesthetic perfection.
Button text, color, size, and placement dramatically impact click-through rates. With Vigma's variant system, you can test:
Forms are conversion killers when they're too long, but too short can reduce lead quality. Test different configurations:
One e-commerce store using Vigma tested reducing their checkout form from 12 fields to 6 fields and saw a 45% increase in completed purchases. The data showed that asking for shipping information upfront created friction—moving those fields to after purchase intent was established removed the barrier.
Images, testimonials, and trust signals influence credibility. Test different approaches:
As we covered in our guide on common website design mistakes, visual hierarchy and trust signals are critical—but what works varies by audience. A/B testing reveals what resonates with your specific visitors.
Beyond basic A/B testing, Vigma's new analytics suite includes powerful features previously available only in enterprise tools:
Visualize the complete user journey from landing page to conversion. Identify exactly where visitors drop off and test improvements at each stage. For example, if 80% of visitors reach your pricing page but only 10% proceed to signup, you know where to focus your optimization efforts.
Compare how different groups of visitors behave over time. Track conversion rates by:
Watch anonymized recordings of actual visitor sessions to understand behavior patterns. See where users hesitate, what they click, and why they might abandon forms. This qualitative data complements quantitative A/B test results.
Visual representations of where visitors click, move their cursor, and scroll provide insights that raw numbers can't. Discover that users are clicking non-interactive elements (indicating confusion) or ignoring important CTAs (suggesting poor placement).
For developers curious about the technical architecture, here's what makes Vigma's A/B testing so seamless:
Vigma uses intelligent client-side rendering to serve variants without page flicker or layout shifts. When a visitor lands on a page with active tests, Vigma's lightweight JavaScript (< 15KB gzipped) instantly determines which variant to display based on:
The entire process happens in under 50 milliseconds, ensuring no impact on Core Web Vitals or SEO performance.
Unlike third-party analytics tools that track users across websites, Vigma's analytics are:
You own your data completely. Export raw analytics to CSV or integrate with your existing business intelligence tools via API.
Vigma's statistical engine uses Bayesian inference to calculate:
This prevents common mistakes like ending tests too early or running them unnecessarily long.
Ready to start optimizing? Here's a quick-start guide:
Your first test can be live in under 5 minutes. We recommend starting with high-impact elements like headlines or primary CTAs, then expanding to more subtle optimizations as you build confidence.
One-Click A/B Testing & Conversion Analytics is available now on all Vigma plans:
Check out our pricing page for complete details. All existing Vigma users can start testing immediately—no upgrade required to try the feature.
This release is just the beginning. We're already working on:
Our vision is simple: every creator should have access to the same optimization tools that billion-dollar companies use. No technical barriers, no enterprise pricing, no complexity.
The difference between a website that exists and a website that converts often comes down to small, data-driven improvements. A better headline. A clearer call-to-action. A form that doesn't overwhelm visitors. These optimizations compound over time, turning modest traffic into significant business results.
With One-Click A/B Testing & Conversion Analytics, you no longer need to guess what works. You can test, measure, and improve with confidence—all within the same platform where you build your website in minutes.
Ready to optimize your website for maximum conversions? Try Vigma for free and launch your first A/B test today. Your future customers will thank you.
Have questions about A/B testing or conversion optimization? Check out our documentation for detailed guides and best practices, or reach out to our support team from your dashboard.